https://darth-azrael.tumblr.com/post/703137135963832320/retrocgads-usa-1994
Once upon a time, there used to be tons of 3rd party controllers to chose from. Some of them were very good and some of them were cheap junk. First party controllers were always among the best but not always the very best. I haven’t really kept track with the most recent generations of consoles but it seems like this changed a while back. Probably around the PS3 generation. From then (or some time near then) it seems like first party controllers were the best and generally the only thing you would ever want unless you just needed an extra cheap controller for guests or as a temporary emergency replacement. These days it seems like first party controllers are the only quality controllers. If you can even find 3rd party controllers they are almost always junk or at least obviously lower quality than the first party controller. This isn’t universally true of course. There are still good third party controllers. Just fewer of them than there used to be.
I guess one place where this isn’t as true is with the PC. There’s not really such a thing as a first party PC controller (I mean I guess you could make an argument for Microsoft but even that doesn’t apply if you are gaming on Linux or MacOS). This ad from 1994 is for a controller for the PC. In 1994 pretty much all PC gaming meant DOS gaming (unless you were playing something like Minesweeper or Solitaire in Windows 3.1 and you didn’t need a controller for that anyway). This controller would have used a gameport connection, not USB.
While this particular ad is for the PC, the Turbo Touch 360 from a company called Triax Technologies was available for other platforms. It was available for at least the NES, Super NES and Sega Genesis. The Genesis version also worked with Commodore and Atari systems as they used the same connector.
So what made the Turbo Touch 360 special? For the most part it was a pretty standard controller with turbo support. However, its one unique feature was the D-pad. Instead of using physical switches underneath a button that could be moved in different directions, it used eight capacitive touch sensors. The claim was that because it took less force to operate, it was better for your thumbs and was even endorsed by an orthopedic surgeon. Those used to playing games on mobile devices like phones might find the feel a little familiar. The buttons, however, were standard buttons and not touch sensitive.
So how did it actually compare to other controllers? Unfortunately, not that well. I’ve never tried it but this doesn’t surprise me. I’ve always felt that even modern games that use touch sensitive control were pretty crappy. A similar but older and less refined version of the same technology can’t be an improvement.