• Tag Archives sexism
  • The Real Reason Beer Companies Are Going Woke

    The puns were flowing like wine, or rather, beer, on social media this week when Miller Lite went viral for an ad campaign that blasted its own brand for “sexism.”

    “Hold my beer, Budweiser! Miller Lite’s new feminist spokeswoman is here to cuss at you and explain why men are evil,” wrote Not the Bee.

    “Miller Lite apparently wants the Bud Light boycott treatment too,” said Rogan O’Handley, a Hollywood lawyer turned conservative commentator and supporter of former President Donald Trump. “Newsflash: After a hard day’s work, working-class beer drinkers don’t want to be lectured like they’re in a gender studies class at SUNY-Oswego.”

    The ad features Ilana Glazer, a comedian who claimed women were the first brewers in history but were betrayed by corporate America.

    “From Mesopotamia to the Middle Ages to colonial America, women were the ones doing the brewing,” Glazer said. “Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis.”

    To make amends, Miller Lite is buying up vintage ad art featuring women in swimwear, which it will turn into compost to support female brewers. “That good s*** helps farmers grow quality hops,” one woman explains.

    Many accused Miller Lite of following the “woke” path of Bud Light, which witnessed a collapse in sales following a March Madness ad campaign featuring transgender influencer Dylan Mulvaney that prompted Anheuser-Busch to issue an apology .

    “We never intended to be part of a discussion that divides people,” wrote CEO Brendan Whitworth.

    What many on social media failed to realize is that Miller Lite’s ad was released before Bud Light’s implosion. It had just received little attention. It’s not clear if Miller Lite’s ad will have the same effect on beer sales as Bud Light’s. Some commentators on Twitter said they appreciated the ad.

    “I actually think that Miller Lite got it a lot more right than Bud Lite in how it approached a female demo,” wrote Emily Zanotti of Fox News.

    That’s the nature of commercials, of course. They are subjective. What might make one person feel uncomfortable might appeal to someone else.

    I’m apparently a Neanderthal who likes the old-school Miller Lite commercials, whether they feature women in bikinis or Bob Uecker masquerading as Rodney Dangerfield at a costume party. I don’t like feeling lectured. That’s just me.

    People naturally have different preferences and tastes in commercials, and that’s OK. The thing is, I’m actually Miller Lite’s target demo: a 40-something male beer drinker.

    This invites questions. Why are Bud Light and Miller Lite making commercials that alienate their own consumer base? More importantly, why are they wading into controversial matters such as transgenderism, third-wave feminism, and nonbinary gender at all?

    The primary answer is the rise of environmental, social, and corporate governance, a term coined during a 2004 United Nations initiative (“ Who Cares Wins ”) that grades companies on social performance.

    ESG was born from the idea that traditional capitalism needs to be replaced with a more caring, socially conscious capitalism that serves other “stakeholders.” And what started as “guidelines and recommendations” have become explicit standards set by ESG rating agencies that impose steep costs on publicly traded companies, especially those that don’t comply.

    The thing is, companies are not jazzed about having to dance to the tune of a small cabal of central bankers and asset managers. A 2022 CNBC survey showed that while executives support ESG publicly, privately, they harbor serious concerns. Yet not playing ball is not an option.

    “If a company has to do disclosures, and it has some executives who are ‘not into ESG,’ it should be thinking about the cost of not becoming more concerned,” Eileen Murray, a former executive of Bridgewater Associates, the largest hedge fund in the world, told CNBC .

    Miller Lite and Bud Light drinkers have every right to be annoyed by ads they don’t like. But they should understand these publicly traded companies are playing a balancing act on who they risk alienating, their consumers or ESG puppeteers.

    This article was republished with permission from the Washington Examiner.


    Jon Miltimore

    Jonathan Miltimore is the Managing Editor of FEE.org. (Follow him on Substack.)

    His writing/reporting has been the subject of articles in TIME magazine, The Wall Street Journal, CNN, Forbes, Fox News, and the Star Tribune.

    Bylines: Newsweek, The Washington Times, MSN.com, The Washington Examiner, The Daily Caller, The Federalist, the Epoch Times. 

    This article was originally published on FEE.org. Read the original article.


  • The Gender Pay Gap Says More about Preferences Than Sexism


    Ideologically, women and men should receive the same pay. In a simplistic world, if output for women and men is the same, they deserve an equal wage. The issue with such policies is that they never consider the true complexities of the market.

    According to Pew Research Center analysis, women earned 85 percent of what men earned in 2018. A cursory glance at this statistic can cause outrage. The problem with statistics is that they only show the corner of the jigsaw and not the full picture. When you piece it all together, you find you are comparing apples to oranges.

    Not all women do the same job nor do they work the same hours. The reality is that a large proportion of women prefer a better work-life balance. Lawyers, for example, are notorious for their long working hours. Achieving a work-life balance is difficult in such a profession. It is for this reason that many women are put off and account for only one in three lawyers.

    The choices that women make are, on the whole, very different from those of men. This means that outcomes are equally very different. Women value time away from work and flexibility more than men do. In fact, research from Claudia Goldin of Harvard University backs this up. She concludes that women earn less because they prioritize flexibility, both in work hours and location.

    Further research by Emmanuel and Bolotnyy of Harvard University concluded that men are more likely to take on overtime with short notice. The research states that when overtime is scheduled three months in advance, both sexes are equally likely to take it on. However, when these hours are offered at the last minute, men are far more likely to work them.

    According to research by the Center for Creative Leadership, the number one thing women want from work is flexibility with where, when, and how they work. The issue with this, however, is that the cost of accommodating flexible hours remains high.

    General attitudes have changed over the last century. However, female participation rates in the US have remained stagnant. At 67 percent, they remain behind the male participation rate of 77 percent. A 2015 Gallup poll confirms that women prefer the homemaker role. Fifty-six percent of women with children under 18 prefer this. By contrast, only 26 percent of men prefer the homemaker role.

    Due to these preferences, women generally take on this role by choice. Greater weight is therefore placed upon childcare. Inevitably, this leads some women to prefer employment that is more flexible.

    Eliza Khuner famously left her job as a data scientist at Facebook. The company refused her request for flexible working patterns, which led to her departure. Unfortunately, this happens time and time again. Women understandably want to both work and look after their children. However, there is a harsh reality at play.

    The reality of flexible employment is that it does not work for certain jobs. Business development managers, for example, require significant interaction with other firms. If an employee is working when everyone else has gone home, they won’t be very productive. Employers are compensating workers not only for their time but also for specific times. For example, employers may offer extra pay for working night shifts.

    Flexible working can cause headaches for employers. If everyone requests flexible working, there may be nobody left to manage peak hours. It can also cause discontent among those who are left to deal with an increased workload. For example, there may be excessive demand in the morning but not as much when the flexible employee returns in the afternoon.

    In short, women are demanding flexibility from employers, but employers are reluctant to give it to them. There are associated costs with this, which puts many employers off. Equal pay laws don’t help in this regard. If employers are worried about the associated costs, they should be allowed to offer a lower salary. In fact, a survey by My Family Care in partnership with Hydrogen Recruitment showed that 53 percent of employees would choose flexible working over a five percent salary increase.

    The gender pay gap is often misconstrued in a way that suggests men get paid more for the same job. Stating “a woman working full time earns 80.7 cents for every dollar a man working full time earns” creates a picture where the jobs men and women do are comparable. Jobs such as kindergarten teachers are highly dominated by women. By contrast, brick masons are almost exclusively male.

    The harsh reality is that teaching assistant positions and other female-dominated jobs are not valued as highly as male-dominated ones, such as electricians. The question is: Why are women attracted to such positions, then? Firstly, it is by choice. Women aren’t forced to become hairdressers, and they equally know the wages aren’t great.

    There are many issues with flexible working. Is the employee being productive? Will it affect others’ morale? How does it affect client availability? Some roles may benefit from greater flexibility. However, the highest-paid roles generally don’t. When looking at the gender pay gap, it is inevitable that those highly paid workers will skew the picture somewhat. Chief executive officers, for example, are paid millions. However, only 25 women are in such positions among the Fortune 500.

    So what holds women back from leadership positions? Former PepsiCo CEO Indra Nooyi was one of the leading female CEOs in the Fortune 500. She believes the main cause is the difficulty of balancing family, career, and marriage. However, the facts speak for themselves. According to BLS data, over 26 percent of working women are in part-time employment for non-economic reasons. By comparison, just over ten percent of men are in part-time employment for non-economic reasons.

    By demanding greater flexibility, whether male or female, you are unlikely to fit well into executive or managerial positions. For jobs that require 70 to 80-hour weeks, it’s hard to find any with much flexibility. Coupled with the rise of single-parent households, it is easy to see why executive and managerial positions are not an option for many women.

    With all of this said, there is undoubtedly still a level of sexism that prevents women from progressing. However, the gap is most prominently explained by the choices women make, whether this is part-time work or the types of jobs they take on. Even in egalitarian Sweden, the pay gap is still over 12 percent.

    That is only marginally more than the US’s 15 percent. So the issue lies beyond providing greater maternity leave or more social benefits. In fact, the research conducted by Emmanuel and Bolotnyy concludes that the gender pay gap can be entirely explained by the different choices of men and women.


    Paul Boyce

    Paul is a Business Economics graduate from the UK and currently an editor at http://boycewire.com.

    This article was originally published on FEE.org. Read the original article.


  • 7 Non-Tech Jobs That Underrepresent Women (And the Story They Tell)

    It’s common to hear today how underrepresented women are in tech. These critiques are often leveled by important Silicon Valley heads like Melinda Gates and Google CEO Sundar Pichai, as well as media commentators who lament that “women are being left behind.”

    It’s true that women are underrepresented in the tech world. Data show that women occupy just 20 percent of tech jobs in the U.S., while women own just 5 percent of startups.

    These statistics and others like them are a source of great distress (and shame) for Silicon Valley. There are two primary reasons for this.

    First, diversity, particularly in regards to race and gender, has become a cultural dogma, an idea to be pursued (never questioned) even if it comes at the expense of personal choice. Second, it is taken as gospel that the gender disparity in STEM fields stems (pun intended) from gender discrimination.

    There is immense pressure to correct the gender imbalance, and proponents have adopted a tried and true strategy often employed by religious institutions to make it happen: get them while they’re young.

    CNBC, for example, recently reported that there are organized efforts to press school girls into coding as early as the third grade.

    “We have to start as young as we possibly can because we know that essentially it’s in middle school where all of a sudden these subjects aren’t cool,” explained Reshma Saujani, the Founder and CEO of Girls Who Code.

    Local governments are also getting in on the action of promoting women in tech.

    There may be nothing wrong with nudging little girls toward tech, but it’s worth pointing out that tech jobs are not the only positions in which women are underrepresented. In fact, other occupations have gender disparities much greater, government data show. Here are seven of them:

    1. Loggers (94.9% male)
    2. Roofers (98.3% male)
    3. Garbage collectors (91.4% male)
    4. Steelworkers (98% male)
    5. Miners (99.9% male)
    6. Fishing workers (99.9% male)
    7. Truck drivers (94% male)

    These statistics raise several questions. Why are these fields dominated by men? And why are there no highly visible campaigns to “correct” the underrepresentation of women in them? Regarding the former question, it’s certainly possible that gender discrimination is to blame. But could other factors be responsible?

    Alison LaValley, a vice president of the National Roofing Contractors Association, told me industry leaders are aware that roofing has historically been and continues to be a male-dominated business. She said women probably account for about 10 percent of the roofing workforce—not 1.7 percent—if supplying, manufacturing, and support positions are included (versus just roofers).

    According to LaValley, the gender gap is largely attributable to perception and communication. Many people view roofing as a “male” occupation, similar to how nursing was once considered a “female” industry. Also, many women simply may be unaware of the many career opportunities available in roofing. Some women, like some men, might shy from working on a roof, she admitted. But she said there are many career paths in roofing that do not involve labor or going on a roof.

    LaValley, who has spent 30 years in roofing, did not mention discrimination or gender oppression until I brought it up. She told me she’s seen little evidence of it.

    In fact, she said the roofing industry, like the tech community, has been working hard to attract women. The NRCA’s board is 20 percent female, she said, and now has a diversity and inclusion committee. In 2016, National Women in Roofing was launched to help connect and empower women in the industry.

    Still, there no questioning the stereotype that roofing is “men’s work.”

    “We’re doing everything we can to tell people otherwise,” said LaValley.“Roofing is changing. The changes I’ve seen the last 10 years have been remarkable.”

    Bringing up gender disparities in occupations can be a sensitive subject, especially in STEM-related occupations.

    In 2017, when former Google engineer James Damore hypothesized that factors other than gender discrimination could help explain the gender gap in tech, he was fired. More recently, a professor of Pisa University was suspended after presenting a paper in Geneva suggesting that physics, an overwhelmingly male field, “is not sexist against women.”

    As previously stated, it’s certainly possible that roofing companies and the like are discriminating against women. However, I’ll posit another theory.

    It’s possible many women simply don’t wish to become truckers, garbage collectors, loggers, or roofers. There are several reasons this might be the case. For starters, these are the deadliest occupations in America (see below).

    Second, these jobs are rather grueling, unpleasant even. I know this to be true because I’ve done some of them.

    Personally, I can think of few jobs worse than slinging garbage on a hot July day—when juices have been marinating in the Wisconsin heat for days, and the maggots are the size of small worms—but one of them is roofing houses. Now, these are both noble and important jobs. Both, in fact, helped get me through college—in part because they helped pay my tuition and also because they strongly encouraged me to finish my coursework and get my degree so I would not have to do such work in my 50s and 60s. Roofing, in particular, is probably the most physically taxing work I’ve ever done. (Of course, as LaValley mentioned, career paths exist in roofing beyond labor; I just never reached them.)

    I bring this up not to imply that women can’t do such work. They can. But I suspect that many women do not wish to do this work, and not because they’re physically incapable of doing it. In fact, I have no reason to believe that the average woman is any less capable than the average man of driving the 2,500 miles per week the average trucker does. But I suspect many women have no wish to do so, at least not for the compensation the market offers.

    My point is that men and women might simply have different desires, tastes, and expectations in regards to their professional and personal lives. This would not seem to be an especially controversial idea, yet it is, especially when applied to the STEM fields.

    Much of the heated rhetoric surrounding Damore’s infamous “diversity manifesto,” it seems to me, stems from people seeing and hearing different things. Critics often suggest that Damore said or believed women are “incapable” of working in tech and leadership roles because of biological differences. Others seemed to think Damore was saying women are “less capable” than men.

    In reality, these words—“incapable” and “less capable”—never appear in Damore’s memo. Rather, Damore seems to suggest that these positions are less desirable to women for various reasons (biology, social constructs, etc.).

    But, semantics aside, the primary point of Damore’s memo is this: “We need to stop assuming that gender gaps imply sexism.”

    These words, which appeared in the section breaking down personality differences between men and women, are what sent a shockwave through the tech world. Protests erupted. Damore was called a “fascist” and a “piece of s***.”

    The words Damore said and the words his critics heard were quite different. It was almost as if Damore was speaking a different language than his critics. And in a sense, he was.

    Damore’s memo created an uproar for two reasons. First, it directly challenged Silicon Valley’s political philosophy (progressive). Second, Damore essentially used a foreign language to challenge the paradigm.

    In his book The Three Languages of Politics, Arnold Kling argues that three languages are used today to discuss politics: progressive, conservative, and libertarian. Each of these languages views the world through a different binary lens: oppressor vs. oppressed (progressive); civilization vs. barbarism (conservative) and freedom vs. coercion (libertarian).

    Damore was essentially speaking the last of these languages (freedom vs. coercion). Women are not being oppressed, he argued, they are simply choosing alternative career pathways based on their own professional desires.

    Many progressives, seeing the issue through the lens of oppressor vs. oppressed, saw Damore’s memo as mere “mansplaining.” This, to them, is an issue of oppression, not choice.

    Damore’s memo is in a sense a Rorschach test. People’s responses to it are likely to yield more answers than the test itself. However, new evidence suggests Damore’s central claim—that the gender disparity in the tech world is more about choice than oppression—is correct.

    In what The Atlantic calls “a strange paradox,” researchers at the University of Missouri recently found that women are less likely to go into math and science careers in countries where women are empowered. This is how Olga Khazan of The Atlantic summarizes the findings:

    …the countries that minted the most female college graduates in fields like science, engineering, or math were also some of the least gender-equal countries. [Researchers] posit that this is because the countries that empower women also empower them, indirectly, to pick whatever career they’d enjoy most and be best at. [emphasis mine]

    But is this truly “a strange paradox”? The idea that women increasingly pick careers they enjoy as they gain freedom (financial and political) hardly strikes me as strange. Nor would the average American find it so, I suspect.

    This idea is “strange” (maybe even unfathomable) only to someone steeped in the oppressor vs. oppressed political language and mindset.

    If women are simply choosing to avoid tech careers because they don’t find them all that appealing, would all be well? Well, probably not.

    Women choosing to avoid careers as roofers, loggers, and truck drivers is apparently fine. We don’t see campaigns to get women into these positions (at least I haven’t). But if women, acting as individuals, are shunning promising careers in STEM fields, that is a problem. Because tech is the future, and the future is female.

    A dearth of women in STEM careers runs counter to the narrative of female progress, which many interpret as achieving perfect economic parity with men. So if women are not interested in tech jobs, they’re going to have to learn to be interested in them for the greater good. Hence the public campaigns and organizations like Girls Who Code.

    If you think women are individuals free to make their own decisions about their careers, you simply have not been paying attention.

    “Collectivism means the subjugation of the individual to a group—whether to a race, class or state does not matter,” Ayn Rand once observed. “Collectivism holds that man must be chained to collective action and collective thought for the sake of what is called ‘the common good.’”

    Source: 7 Non-Tech Jobs That Underrepresent Women (And the Story They Tell) – Foundation for Economic Education