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From: twltims@watmath.UUCP (Tracy Tims)
Newsgroups: net.misc,net.med
Subject: Re: Request for reasons and ways to quit smoking
Message-ID: <6965@watmath.UUCP>
Date: Tue, 21-Feb-84 12:42:04 EST
Article-I.D.: watmath.6965
Posted: Tue Feb 21 12:42:04 1984
Date-Received: Wed, 22-Feb-84 01:59:53 EST
References: <241@heurikon.UUCP>
Organization: U of Waterloo, Ontario
Lines: 36

I just saw the Cannes awards for television ads.  There were two wonderful
anti smoking advertisements.  I don't know who they were done for.

Ad 1:

	A beautiful (really) woman is standing on a train platform.
	Several good looking young men are admiring her from a
	distance.

	Announcer (paraphrased):  She's an exotic, attractive woman.
		Men just can't resist her.  Her hairspray is the
		reason, you see.  She uses Ashtre [accent over the e].
		Ashtre, the hairspray that smells like concentrated,
		rancid cigarette smoke.

	Wonderful shots here of the woman with an aerosol can spraying
	her hair.  The can is pumping large volumes of cigarette smoke
	into her hair.

	The admiring men come up close, smell her, look completely
	disgusted, and then leave quickly.

	Announcer (continuing):  If you never want to have problems
		with men again, use Ashtre. . .

Ad 2:

	Similar theme.  Reversed sex roles.  Man uses the cologne
	"Stub", steeped in the essence of 40 pounds of used cigarette
	butts.  Wonderfully nauseating pictures.

These two ads accurately recreated the nausea that stale cigarette smoke
causes.  You should catch the film if you can, it has several gems like this.

	Tracy Tims	{linus,allegra,decvax,utcsrgv}!watmath!twltims
			The University of Waterloo, 519-885-1211 x2730