Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP Posting-Version: version B 2.10.1 6/24/83; site clyde.UUCP Path: utzoo!watmath!clyde!tgd From: tgd@clyde.UUCP (Tom Dennehy) Newsgroups: net.sport Subject: Marketing Amateurism Message-ID: <334@clyde.UUCP> Date: Tue, 21-Feb-84 17:09:51 EST Article-I.D.: clyde.334 Posted: Tue Feb 21 17:09:51 1984 Date-Received: Wed, 22-Feb-84 02:28:44 EST Organization: AT&T Bell Laboratories Whippany NJ Lines: 44 Amateurism was a much-discussed subject during the Winter Olympics, particularly in regards to the display of trademarks on uniforms and such. Are there different standards for each sport as to what is and isn't allowed? Inconsistent behavior abounded. Submitted for your approval: 1. The West German hockey team was officially censured for displaying a small Addidas logo on their jersey. They were required to cover the offensive leaves with tape, BUT 2. The Canadian 4-man bobsled looked like a giant running shoe with the trademark of Tiger painted on the side. 3. The sleazy MTV-inspired striped downhill racing suits were certainly an advertisement for their manufacturer, especially after ABC got up close and personal revealing who made them and how much they cost. What's more, there was a trademark clearly visible on the sleeve. 4. American figure skater Scott Hamilton had the same trademark on his suit. 5. Phil and Steve Mahre were the only skiiers I saw whose turtlenecks had something nondecscript like "USA" on them. Most others carried the Fila logo. 6. The team jackets for the USA (last bastion of amateurism in the world :-)) had "LEVI'S" displayed prominently on the front. Two questions from a confirmed cynic. 1) How can Phil Mahre support a wife and (now) two children while training year-round as an "amateur" athlete; and 2) who picked up the tab for skater Rosalynn Sumners' entourage, including (but not limited to) friends, family, lovers, a "sports psychologist", and all those others without whom "she couldn't perform up to par"? Is a little consistency too much to ask? On a lighter note, a beauty salon in Beverly Hills has been designated the "official hairdresser of the 1984 Summer Olympics". Glad they settled that before the last-minute panic. ----------------------------------------------------------------- Tom Dennehy AT&T BL Whippany, NJ {whuxb|clyde}!tgd