Relay-Version: version B 2.10 5/3/83; site utzoo.UUCP
Posting-Version: version B 2.10.1+some 2/3/84; site dual.UUCP
Path: utzoo!watmath!clyde!burl!ulysses!mhuxl!ihnp4!dual!mats
From: mats@dual.UUCP (Mats Wichmann)
Newsgroups: net.micro
Subject: Re: Byte reader service
Message-ID: <290@dual.UUCP>
Date: Tue, 21-Feb-84 11:39:56 EST
Article-I.D.: dual.290
Posted: Tue Feb 21 11:39:56 1984
Date-Received: Wed, 22-Feb-84 08:26:27 EST
References: <291@ut-ngp.UUCP>
Organization: Dual Systems, Berkeley, CA
Lines: 24

.
.
Reader service cards? I work for a company that has used these for quite
a while now, and I think I understand the reasoning behind them....they
are a quick way to get hold of names of people who MIGHT have a interest
in your products. They should really be called VENDOR service cards. Many
people genuinely are looking for information on a product; but an even
larger number routinely circle anything that sounds remotely of interest.
Mailing costs are so high these days that it is entirely unfeasible to send
any kind of a complete literature package. Companies that send nothing but a 
reprint of the ad burn me up too; given the restricitons, the appropriate thing
would be to send a data sheet and a list of dealers. As a whole, experience
has shown that the actual return rate on the so-called `bingos' is extremely 
low - like only a few percent even get to the point of following up, so we
understandably will not put a tremendous amount of money into sending out
literature that will just be discarded. If the company has a lot of manpower,
there will be some sort of attempt at a followup; usually, however, it is up 
to YOU to indicate further interest. If a company fails to send enough
information to tickle you into further queries, they got just what they
deserved!

	Mats Wichmann
	Dual Systems
	{ucbvacx,amd70,ihnp4,cbosgd,decwrl,fortune}!dual!mats